ABOUT

WHAT RIZ IS ALL ABOUT

Systems that actually work. Strategy that gets executed. Support you can count on.

Dirty Little Systems™ was built for founders who know that operations matter, but don't want to sacrifice their creativity or sanity to keep things running.

My work lives at the intersection of high-level strategy and roll-up-your-sleeves execution. I serve founders with brilliant ideas and duct-taped backends because your systems shouldn't be the bottleneck—they should be the engine.

So whether we're auditing your operations, building out your project management system, or untangling your launch chaos—I bring both the strategic thinking AND the hands-on implementation.

Less overwhelm, more clarity. Less chaos, more capacity. Let's build a backend that actually supports your growth.

tell me more

Meet the founder

Rizpah Estelle

Hey, I'm Rizpah—but you can call me Riz. Founder of Dirty Little Systems™. Certified DOO. Your operations detangler.

Since 2019, I've helped 50+ founders move from backend chaos to actual clarity. But this isn't your typical "let me give you an SOP template" approach. I'm here to understand how YOU work, build systems that actually support it, and help you lead your business without drowning in the details.

Some days I'm mapping strategy. Other days I'm deep in Asana automations. Most days I'm working with a visionary founder who just needs someone to GET IT—and get it handled.

a few of my favorite things

Go-to Vibes

A chai with lavender, fresh flowers, playlists on shuffle, and one too many Asana tabs open.

Human Design

I'm a 3/5 Generator with sacral authority. Translation: I move fast, trust my gut, and I've probably tested ten systems so you don't have to. (I'm also an Aries!)

Sacred Sundays

My Sundays are sacred. Slow mornings, puppy snuggles, resetting the house, and zero notifications.

MY TEAM

Summer Sigil

ADMIN & MARKETING ASSISTANT

Norman Eugene

CHEIF HAPPINESS OFFICER

  • "I really appreciate Riz's ability to help me maintain the voice of my brand while encouraging me to think bigger. She has a great ability to take something small and multiply it into a product greater than expected."

    —JUSTINE

  • "Bringing [Riz] into my business allowed me to stay in that creative space to really do the work that I wanted to be doing and she handled everything else so that it could be shared in the world."

    —COURTNEY

  • “Honestly, I don’t know where I would be without Riz’s guidance and support."

    —DELANEY

  • "I loved [Riz's] ability to have patience, give guidance, and make having a business an empowering experience instead of a scary one. "

    —GIGI

  • "If you want someone with a heart-centered approach to bounce ideas off of, help you get organized, and increase your capacity to do your life's work, Riz is your gal!"

    —JEN

Let’s Work Together

If you're ready to stop carrying your entire backend in your head and want operations that actually support your business instead of slowing it down—I'm here for it.

You don't need to choose between creativity and organization. That's the whole point.

LET'S CONNECT