You have tools you forgot you're paying for, and none of them talk to each other.
Your project management system is a digital junk drawer with three projects called 'misc.'
You're rebuilding the same process from scratch every time because nobody wrote it down.
The mental load is crushing, and your team can't help because only you know how it all works.
You kind of miss corporate. Not for any other reason except that ops weren't your problem.
You've built a real business. Your backend hasn't caught up.
This is for the six-figure founder who's outgrown duct tape and spreadsheets, and knows it.
You've outgrown the patchwork. The version of your business you're building toward needs a backend that can actually hold it.
That's exactly what I build.
why this is different…
-
There's a difference between someone who takes tasks off your plate and someone who owns your operations. I operate at the Director level, which means I'm not waiting to be told what to do. I'm identifying what needs to happen and making it happen.
-
How you think, how your team works, what season your business is in… all of it shapes how I build. I've never handed a client a generic SOP and called it done. Your backend should fit you, not the other way around.
-
I read founders as whole people. The intuition and the execution aren't separate things here; they're what make this work, work. You get someone who notices what you've stopped noticing, and knows what to do about it.
Your New Ops Partner
Rizpah Estelle
I pick up things in your business you've probably stopped seeing, and then I actually do something about it.
Since 2019, I've worked with 60+ founders at the Director of Operations level. Not as a VA or a task manager. As a true partner who comes in, learns how your business runs, and builds the backend that supports where you're actually going.
I lead with intuition. I follow through with execution. All of it is shaped around how you're wired to work.
"The best thing I ever did for my business was hiring Riz. Her strategic mind creates clarity and brings it to life. Bringing her in allowed me to stay in my creative space and do the work I actually wanted to be doing — she handled everything else."
— CourtneyCLIENT WORKThe proof is in the backend.
Coaches, consultants, and service-based founders who came in with chaos and left with a business that actually runs.
The Dirty Little Difference
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care. Most ops people hand you a system and leave. I stay in it with you.
I think about your business at weird hours. I notice the things you've stopped noticing. I know your clients, your processes, your team, and where you're trying to go — and I work like it matters. Because to me, it does.
That's not something you can put in a scope of work. But you'll feel it from the first call.